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Sefas Innovation Inc. Announces Collaboration with Bell and Howell to Accelerate Delivery of Secure, Multi-Channel Communications

BH Mobile Mail provides sophisticated capabilities in an easy to implement service

February 19, 2013 – Durham, N.C. – Bell and Howell and Sefas Innovation Inc. have announced an expansion of their existing partnership to provide an integrated solution to help traditional print and mail operations rapidly transition into multi-channel communication centers. Sefas technology, in conjunction with the new BH Mobile Mail™ application, enables a turnkey solution that will allow enterprise organizations to quickly leverage electronic presentment and mobile delivery services. Mobile applications can be used to deliver high-value, transactional communications such as bills, statements, marketing messages and more in an easily deployed, highly secure and protected environment.

“The integration of the two technologies provides a complete solution that facilitates the preparation and rapid migration of personalized communications to be delivered via the mobile delivery platform,” said Mike Lambert, Senior Vice President of Business Development at Sefas Innovation. “The BH Mobile Mail app extends the service capabilities of print and mail operations to reach consumers who prefer communications on their mobile technology.”

“We’ve been working with Sefas Innovation for many years, and believe that the power and flexibility of their solution provides a viable and compelling option, making it possible for organizations to fully leverage their digital assets and achieve their strategic multi-channel communication objectives,” said Mike Maselli, Bell and Howell’s Vice President of Marketing and Product Management.

BH Mobile Mail is the first mobile app specifically designed to complement transactional and direct business communications. With the Bell and Howell solution, organizations will have access to detailed reporting on user activity, while enabling fast and secure access to account profiles and online eStatements. These solutions allow companies to create deeper, more meaningful connections with their customers, resulting in greater satisfaction, loyalty and retention.

To learn more about Bell and Howell eMessaging solutions, call 1-800-220-3030, email marketing@bhemail.com, visit http://www.bellhowell.net/Products/IQSoftware_Multi-ChannelMessaging.aspx, or watch the video, here. Also, visit www.facebook.com/BellandHowell or follow @bellandhowell on Twitter.

About Bell and Howell

Bell and Howell, LLC is a leading provider of solutions and services for paper-based and digital messaging. The company’s complete portfolio includes products that reduce production and postage costs; increase operational efficiency, message impact and relevancy; and ensure integrity and quality. Supporting these solutions is one of the largest dedicated service organizations in the industry. The company is headquartered in Durham, N.C., and maintains facilities in Wheeling, Ill., Bethlehem, Pa., and Rochester, N.Y. For further information, please visit www.bellhowell.net, or email marketing@bhemail.com.

About Sefas Innovation Inc

Sefas Innovation is a global leader in Customer Communication Management (CCM) and Document Output Management (DOM) software solutions.   Sefas’ Open Print Document Production suite allows many of the world’s leading insurance, finance and print for pay businesses to create high value, multi channel customer communications in a modern and open environment, quickly transform and enhance legacy business correspondences to comply with evolving operational and delivery requirements and provide workflow automation to manage the delivery of customer communications across a growing number of distribution channels including traditional print and mail, email and now mobile delivery methods with real time tracking and visibility.

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